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Free The Wild is working with established NGOs in Ukraine and South Africa to help relocate 8 big cats in desperate need.

All eight cats were born in captivity and, in their short lives, all have suffered immensely and will continue to suffer, if not die, if they aren't transferred to a sanctuary immediately.

Concerns over new Ukrainian legislation and the pressures imposed on private owners and zoos in the country, mean that these animals will likely be put to death if they aren't moved by the end of this year.

We already have an approved sanctuary in place, ready and waiting to receive all eight big cats.

Please spare what you can and donate towards their freedom today.



Free The Wild is currently involved in a number of projects that we simply cannot finalise without the support of our friends and followers.

What better way to show that support than going outside, enjoying the great outdoors and raising funds while we walk, jog or run in the name of wildlife and conservation?

Wherever you may be, sign-up to the International Fun Run today and do your bit for animals like Lucy, Bua Noi and Dumba, and help us do more for our NGO friends across the world.


Image by David Marcu
Image by Alexas_Fotos



Our competition winners have been selected!

A huge congratulations to the top three contenders and our Under 15s winner! Follow the link below to see all 15 Finalist photos and the overall winners.

Prizes are currently being processed, so be sure to check your emails to see if we've reached out to you for additional information.



As an amateur wildlife photographer, a conservationist at heart, and through all my travels visiting wildlife reserves and conservancies around the world, I am all too familiar with how animals live and survive in the wild. 


I am aware of how they mix with their own kind, stimulated but their natural surroundings and how they behave like wild animals should. 


Seeing what happens in some of the world’s worst zoos and circuses, where wild animals are kept in confined spaces, frequently in solitary confinement, all too often in the wrong or no natural habitat at all, is simply heart-breaking.


For those of us who care about these rights and wrongs, we find the treatment of these animals and their living conditions unbearable to look at. But, then it’s so much easier to simply look away.


May I please request that we don’t turn our backs on these poor souls in 2021? Please start this new year by opening your eyes to their plight and need for help.


With the very complex year of 2020 behind us all, I can honestly say that we can be happy to have been able to focus on the positives too. In the face of COVID, Free the Wild still managed to achieve the freedom of Kaavan and the other animals in Islamabad. Relocating this elephant from his solitary confinement in Pakistan to his new and peaceful home in Cambodia was a giant leap for a small charity like Free the Wild. No matter how difficult it was for us at times, to know that were able to achieve this task after five years of very difficult work, it has now spurred us on to continue on our future missions.


For Free the Wild, 2021 is not only the beginning of new year, but also the start of our critical work to help some of the other persecuted, imprisoned, isolated, abused and neglected captive wild animals around the world.


Whilst many of us may sometimes feel like just burying our heads in the sand and walking away, we must look at this new year as a gift of time and pull together our strengths as human beings to face each new challenge. 


Please help us achieve the rescue and release into sanctuaries of the ± 300 primates, reptiles and other animals in Pata Zoo.  Naturally our work does not end with this particular zoo in Thailand.  There are animals suffering in many terrible zoos who need our help immediately.  We have a massive task this year and as a very small charity, we simply cannot do it alone.


On behalf of Kaavan, and all the other animals that were released from the zoo in Islamabad, may I take this moment to thank all our amazing supporters again for the help you’ve given us in 2020 and ask you to continue with your assistance.  It certainly was a year that we will never forget but let’s make 2021 the year to remember.  


Cher, Mark and I, along with our trustees wish you a happy, healthy and prosperous New Year.

Gina Nelthorpe-Cowne

Co-founder & Trustee

Free the Wild


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You can now support us with every Amazon purchase!

Every time you make a purchase through - or using the button below - Amazon will donate 0.5% of the net price to Free The Wild!

Please make sure to choose Free The Wild as your preferred charity and remember, only purchases through support us, not


Once you use the service for the first time, Amazon provides links to bookmark and instructions on how to use the service through the Amazon shopping app. 

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We did it!

We did it!



Kaavan is Free! Long live Kaavan!

After five years of an incredibly bumpy journey, having had to negotiate with zoo employees and officials, municipalities, local and international wildlife associations and authorities and even high level governments – Free the Wild won and we managed to free Kaavan! 


We have freed this amazing 35 year old elephant from chains, abuse and neglect from the Marghazar Zoo in Islamabad, Pakistan and now have him safe, sound, happy and healthy on the ground, with three new lovely female elephant friends, at the Cambodia Wildlife Sanctuary in Siem Reap. 


In the process not only did we have an immensely long struggle but Kaavan also set a new world record for being the biggest, heaviest Asian elephant to travel the longest distance by air. 


We are so grateful for the support and assistance from so many people and organisations around the world who made this happen. Thank you to our trustees and friend without whom this would never have been possible.


Everyone is congratulating us for enable Kaavan’s freedom and we could not be more proud of what we have achieved. But we must not forget that it is also the government and people of Pakistan and the government of Cambodia who needs a massive thanks from us, but most of all the donors and supporters of Free The Wild, without whom we can not continue our ongoing work. To tackle our next missions with Bua Noi the gorilla, the orangutan and her baby, the bonobo and all the primates in Pata Zoo in Bangkok, Billy the elephant in the LA zoo and any other projects, we desperately need your continued support. 


So, on behalf of Cher, Gina, myself, our trustees Anika, Jen and Sagan, our whole Free the Wild team in London, LA, Canada and Pakistan as well as all the animals we work for – we thank you, sincerely!


Together, we did it  - Kaavan is free.

Mark Cowne

Co-Founder & Trustee

Free the Wild

In the News:

Free The Wild Campaigns to Rescue Bua Noi

Forest Trees




Cher is internationally recognised as a leading authority on animal welfare, humanitarian issues, women’s rights, LBGT issues, inclusion and US politics.


Mark Cowne

Mark runs a business in the UK and shares in over 30-years experience in wildlife conservation across Southern Africa and Europe.


Gina Nelthorpe-Cowne

Gina Nelthorpe-Cowne heads a leading UK, talent management agency and continues to fuel her life-long passion for wlidlife and conservation through her work with Free The Wild.

In honour of Kaavan's incredible journey from Pakistan to Cambodia and in order to raise awareness for other animals suffering in captivity, the wonderful team at Umano put this tear-jerking animation together, based on the true story of Kaavan: Kahani Meri

Elephant Festival in India

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